Introduction

Edward S. Rogers Jr., also known as Ted Rogers, was a relentless businessman who was not afraid to take risks or take large amounts of debt which allowed him to take Rogers Communication Inc. to where it is today. This report will exam how Ted Rogers utilized both the collaborative and charismatic leadership style.

Background Information and Achievements

Ted Rogers had suffered a tragedy early on in life. Edward Rogers Sr. passed away when Ted was five and Edward’s companies were sold off, Ted Rogers vowed to regain control of CFRB, one of his father’s creations (Maclean’s). Rogers had the drive and desire to rebuild what his father created and had tried multiple times to regain control of CFRB (Yarhi). Later in life, Rogers bought the Toronto Blue Jays, the SkyDome, AT&T’s 33% share in Rogers Wireless, and acquired Fido to become the largest wireless operator in Canada (Yarhi). Unfortunately, Rogers passed away in 2008 and couldn’t retake CFRB (Yarhi). Before his passing, Rogers and his wife donated millions of dollars to Ryerson University, leading to the Faculty of Business to be renamed to the Ted Rogers School of Management (Yarhi). This is one of many donations that the family would donate to different charities and organizations (Canada’s Walk of Fame).

Collaborative Leadership Style and Execution

A collaborative leader is willing to take risks. Ted Rogers was no stranger to risk. In 1959, he had the initiative to call a broadcaster to partner and create a private television station, it was the first in Toronto (Yarhi). Then in 1960, Rogers took the risk of purchasing CHFI radio even though FM receivers were sparse (Yarhi). This was a very risky move as only five percent of Torontonians could listen to FM radio (Canada’s Walk of Fame). He believed FM radio was the future, so he bought FM radios in bulk and sold them at cost to increase listeners (Yarhi). The station would quickly gain traction and Rogers launched an AM radio to direct listeners to CHFI to attract additional listeners (Yarhi). In 1967, Rogers got his foot in the door of cable TV, but the cost of infrastructure would cause the company to go into deep debt, almost pushing the company into bankruptcy (Yarhi). To prevent bankruptcy, Rogers mortgaged his home three times since he was persistent that cable TV had potential (Yarhi). In 1985, despite the company’s board of directors being reluctant, Rogers launched Cantel to introduce the first cellular telephone service (Yarhi). In 1989, the company sold their assets in the United States and invested into CNCP Telecommunications to compete with Bell Canada in long-distance communications (Yarhi). As shown above, Ted Rogers was willing to take many risks to rebuild what his father created. This included mortgaging his home multiple times and taking on enough debt to almost bankrupt his company.

Charismatic Leadership Style and Execution

A charismatic leader wants to take their organization into new areas and create extraordinary results. People described Rogers as a direct and blunt person (Yarhi). He was known to do 18-hour workdays seven days a week (Maclean’s). He even went to the extent of installing a bedroom next to his office at the company’s headquarters (Yarhi). Rogers would work non-stop even in his personal life (Yarhi). His dedication to work caused him to be the first to do many things as shown above. He expanded his company into numerous different areas including private television, radio, and telecommunications (Yarhi). Early on, money at the company was scant and resulted in Rogers deciding to pay invoices that he drew out of a hat (Maclean’s). Though, that is very different from the company today and Rogers’ work lead to the extraordinary result of the company today.

Conclusion

Ted Rogers was an effective leader at utilizing both the collaborative and charismatic leadership style. His risks almost pushed his company to bankruptcy, but it allowed for Rogers to expand into new areas. With Rogers’ leadership, Roger Communication Inc. was able to become the conglomerate that is today and will continue to have him remembered as a relentless businessman who wasn’t afraid of risk.


Works Cited

Maclean’s. “Edward Samuel ‘Ted’ Rogers (1933-2008)” Maclean’s. Maclean’s, 2 December 2008. Web. 12 July. 2021. https://www.macleans.ca/economy/business/edward-samuel-ted-rogers/ n.a. “Ted Rogers” Canada’s Walk of Fame. Canada’s Walk of Fame, n.d. Web. 12 July. 2021. https://www.canadaswalkoffame.com/inductee/ted-rogers Yarhi, Eli. “Ted Rogers” The Canadian Encyclopedia. The Canadian Encyclopedia, 26 October 2019. Web. 12 July. 2021. https://www.thecanadianencyclopedia.ca/en/article/ted-rogers